Send Rita a text with your thoughts!

Get your ticket to Client Callout:   https://strategictravelentrepreneurpodcast.com/client-callout/

Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776

You don't need to market to everybody, and trying to is why your marketing feels so hard right now. 

I'm walking you through exactly how to figure out your right fit client as a travel advisor, from my own journey landing on cruise retreats to the onion layer exercise I use to peel back what your ideal client actually values. 

We're talking about why niching down makes your discovery calls easier, your lead magnets write themselves, and your referrals stronger. 

Plus I'm sharing details on my upcoming Client Callout workshop, where you'll walk away with social media posts built around the client you actually want to work with. 

If your marketing has been trying to please everyone, this one's going to change how you show up online.

Questions this episode answers:

• Why isn't my travel marketing working even though I'm active on social media?
• How do I niche down without losing potential clients?
• What is the onion layer exercise for finding your ideal client?
• How do I figure out what type of trips I should specialize in selling?
• Why does niching down make discovery calls and proposals easier?
• What questions should I ask to define my ideal travel client?
• How do I use my own personality and interests to find my travel niche?
• Can I still book other types of trips if I niche down my marketing?

Enjoy and take action!

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
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Email:
rita@steeryourmarketing.com