Send Rita a text with your thoughts!

Join us at Prep for Wave Week this year:  https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/

Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776

Kate from Travel Pro Theory is here to nerd out with me about all the creative ways travel advisors can use AI. 

We walked through the whole lay of the land, from chatting with AI to setting up projects, building skills, and letting Cowork run scheduled tasks that do the tedious work for you. 

Kate shares how she uses connectors to analyze her email data, target her most engaged people, and pull destination research automatically every single week. 

We got into building branded lead magnets, sales pages, and quizzes without heavy tech skills, and why judgment is the one skill you need to use AI well. 

This conversation will show you just how much time you can get back while keeping the human parts of your business fully human.

Questions this episode answers:

• What are the different ways travel advisors can use AI in their business?
• What is the difference between AI chat, projects, skills, and Cowork?
• What are AI connectors and MCPs, and how do travel advisors use them?
• How do you build a skill in AI, and what should the instructions include?
• How do you use AI without making your content sound AI-generated?
• Which Claude AI models are best for different business tasks?

Connect with Kate on IG: https://www.instagram.com/travelprotheory/

35 things you didn't know AI could do in your travel biz: https://travelprotheory.kit.com/35-things-ai

Enjoy and take action!

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/

Email:
rita@steeryourmarketing.com