Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.
We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.
For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Ep 270 How to Audit Your Client Experience as a Travel Advisor (Prep for Wave Week Replay)
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Save your spot at Prep for Wave Week this year: https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/
Join us for the marketing reset your travel agency needs: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Sell the ships you haven't sailed on, like you have: https://programs.steeryourmarketing.com/products/courses/view/1166776
One of my favorite places in Orlando has some of the best hospitality I've ever experienced.
I turned that customer service, as well as how I audit my own client experience, into a full breakdown of how you can audit your own client experience.
This includes your website and inquiry form all the way through to how you follow up after someone gets home.
I get into the pre-trip, during-trip, and post-trip touchpoints that make clients feel seen, plus the four things people actually want when they work with a professional.
I also walk through how to run a real audit on yourself, from feedback forms and focus groups to one-on-one interviews and quick social media polls, including the exact starter questions I've used.
Learn how to create a magical client experience that will have your travelers raving.
Questions this episode answers:
- What touchpoints make up a client experience in a travel business?
- How do you make travel clients feel seen, heard, and cared for?
- How can travel advisors compete against AI, OTAs, and big-box booking sites?
- What should a client experience self-audit include?
- How do you check if your website is hurting your client experience?
- What questions should you ask on a client feedback form?
- When is the right time of year to run a feedback form or focus group?
- How do you run a focus group or one-on-one interview for client feedback?
- How do you use client feedback to improve your marketing copy and SEO?
- How should you thank clients who give you feedback?
Get the Marketing Scorecard: https://programs.steeryourmarketing.com/products/courses/view/1187247
Watch Rita's Original Presentation: https://youtu.be/8QSxkBD7MCE
Enjoy and take action!
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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
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Email:
rita@steeryourmarketing.com