Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.
We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.
For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Ep 272 How to Market to Luxury Travelers with Belvin Baldwin II (Prep for Wave Week Replay)
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Save your spot at Prep for Wave Week this year: https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/
Join us for the marketing reset your travel agency needs: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Sell the ships you haven't sailed on, like you have: https://programs.steeryourmarketing.com/products/courses/view/1166776
Luxury travel is less about a giant bank account and more about how you plan and who you plan with.
I replayed Belvin Baldwin II's session from last year's Prep for Wave Week, where he breaks down what actually separates a luxury trip from an expensive one and why chasing deals repels the exact clients you want.
We get into where busy professionals actually look before they book, how to network without the ick, and why your content needs to work for both Google and AI now.
Learn how to position yourself as the problem solver luxury travelers come looking for, so the booking becomes the easy part.
Questions this episode answers:
- What are the three criteria that make a vacation truly luxury?
- What are travel advisors getting wrong when they try to market to luxury clients?
- Where do luxury travel advisors actually find high end clients?
- How do you network for travel clients without coming across as salesy?
- What are the green flags and red flags when choosing a networking event?
- How often should a travel advisor publish content or get out to network?
- How do LinkedIn newsletters and YouTube videos help you show up in Google search?
- How do you optimize your travel content to get found in AI search?
- How can you tell if someone is a good fit for a luxury vacation?
- Why do open-ended questions help you uncover a client's real pain points?
Connect with Belvin: https://www.linkedin.com/in/belvin-baldwin-ii-6726032a/
Enjoy and take action!
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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
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Email:
rita@steeryourmarketing.com